Lorne Vincent – Looking For This

Lorne Vincent - Looking For This

Lorne Vincent - Looking For This

Lorne Vincent – Looking For This

ARTIST NAME: Lorne Vincent

 

SONG TITLE: Looking For This

 

RELEASE DATE: July 2nd, 2021

 

GENRE: Indie/Pop

 

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Perth’s Lorne Vincent takes his sound to new heights on Looking For This; a sharp, quirky, and heartfelt alt-pop tune set for public release on the 2nd of July. Linking up with veteran producer Benjamin McCarthy (Alex the Astronaut, Gordi, G Flip, Thelma Plum), the two dove into all of the material Lorne had accumulated on his phone over the summer. To Lorne’s surprise, McCarthy immediately gravitated towards an early version of Looking For This, despite the song being originally intended for another artist.

 

 

“I had approached Ben with a demo that I thought was my strongest and he was on board, but in our pre-production Skype meeting he basically said ‘hey, send me everything you’ve demoed in case there’s something we’ve left out’. That week I had just written a piano/vocal track to pitch to another artist, which was totally outside of my usual genre. Ben told me I would be mad not to release it myself.”
– Lorne Vincent

 

 

‘Looking For This’ is a bright, bittersweet ballad boasting some of the most mature and sincere songwriting we’ve heard from the artist so far. The track is built on a simple, yet incredibly textural instrumental, with an uplifting chord progression played by fuzzed-out synths and a McCartney-esque bassline. Sonically, the track could be likened to the DIY indie-pop stylings of Mac Demarco, Father John Misty, or Dayglow.
Lyrically the song is a culmination of different phrases and thoughts Lorne had written down on his phone. Because the track was initially written for someone else, Lorne found the lyrical process flowed with ease.

 

“I used a few notes in my iPhone to start off the lyrics based on a few quirky thoughts I had taken down – from meeting a partner who would explain all the things I missed in movies when I watched them, to deeper ideas like the relationship between our perceptions and the truth. It was amazing how freeing it was writing with the mindset that the song was for someone else. I found the words flowed out quicker, I didn’t really apply much of a filter…” – Lorne Vincent

 

Following the release of ‘Looking For This,’ Lorne Vincent will be heading out on a tour of the WA coast, with dates and supports to be announced.

 

 

LYRICS:

 

I know a lot of things that I believe to be true
Used to reach that point too soon
I’d hastily make up my mind
Like I did with you
But then my heartfelt you cut right through

 

Baby, I’ve been searching inside of me
Maybe I’ve been looking for this
Want you to know that you’re never alone
And darling you won’t ever be again

 

You changed the way that I watch movies
I used to just wait till the end
But with you by my side
You catch every single line and
Now I don’t have to pretend

 

Baby, I’ve been searching inside of me
Maybe I’ve been looking for this
Want you to know that you’re never alone
And darling you won’t ever be again

 

I went all-in on this I swear till our last kiss I’ll
Never waste another breath denying what we have again
Baby, I can’t pretend that I think this will ever end
Baby, I’ve been searching inside of me
Maybe I’ve been looking for this
Want you to know that you’re never alone
And darling you won’t ever be again
Baby, I’ve been searching inside of me
Maybe I’ve been looking for this
Want you to know that you’re never alone
And darling you won’t ever be again

 

 

Discuss your approach to music production.
I like to be creative with the production to convey whatever emotion or vibe the song is about, and then pass it off to someone with better ears than mine for mixing, etc. What usually ends up happening, however, is the producer says something along the lines of “cool, I get what you’re trying to do, now let’s start again and do it properly.”

 

Elaborate on how you come up with your lyrics.
My lyrics are usually a combination of personal experience, emotions, hypothetical situations, and friend’s situations – getting into the mindset of whatever story can make someone feel something. Originally, Looking For This started as a song I was writing to pitch to another artist, which helped the lyrics flow out without me getting in my own way. It was really freeing writing from the heart in that way, without the ‘how will I feel delivering this to an audience?’ – thought process getting in the way of creativity.

 

Discuss your songwriting process.
It can start with a melody, a lyrical idea, a few chords -anything really. The only constant is the accompaniment of a strong coffee while I work. There’s a song I’m working on at the moment, which was inspired by a doorbell I heard when I walked past a shop while backpacking in Budapest. I remember singing the rhythm of the “ding ding a dingaling” into my iPhone on my way back to the hostel and then arriving home months later and it being the first thing I set about shaping a song around in my studio.

 

Tell us about your next project.
In a single driven, COVID-19 affected market, I’m not making concrete plans past this release. But there’s another single ready to go which I’m hoping will spearhead an EP release and a tour, but who knows.

 

Tell us what you won’t do again in your music career.
The whole journey has been a giant learning curve really, I think being musically self-conscious early on in my career held me back – graduating from a music conservatorium, which valued fancy scales and ‘clever’ writing over emotion probably made me release music that had a few too many chords and guitar notes… Nowadays, the most important lesson I tell anyone starting out is to just enjoy the process, and not to pin your enjoyment on external goals or achievements that are out of your control. Playing to packed crowds is exhilarating, having your songs played on national radio is an ego boost, but those things are ultimately based on someone else’s opinion leading to them giving you an opportunity, and the high will deflate after a couple of days. Being in the studio making music and loving being creative… Nobody can take that away from you.

 

Tell us how you ensure your music is engaging.
By running it past a few friends with trusted ears! I think the most engaging music and the holy grail for any creator aren’t necessarily writing something completely original (only 12 notes in a scale, one alphabet for words, etc.), but creating something original from an idea merged with another idea, in a creative way, that perhaps has never been done before.

 

Tell us your definition of harmony in music.
I don’t really think I have another definition aside from the textbook harmony definition of ‘two or more notes played at once, but I’m a fan of holding back the chorus harmony until the second chorus if that adds something new…

 

State your opinion on the income from digital streaming.
It’s not funding any mansions for me just yet, but neither would CD sales 20 years ago. I think the biggest wingers about streaming revenue are usually: a) at a level career-wise where their problem isn’t lack of streaming funds, it is a lack of fans driving the streaming in the first place or b) at a career level where there is a manger, a record label, a lawyer, etc. all taking a cut of the pie, so what they’re left with isn’t huge – but this is no new thing. I think if you’re an independent artist with lean overheads in your structure then streaming can be great, from what I’ve heard!

 

Suggest ways that artists can make a living.
By selling an online course on how artists can make a living! (Seems to be a decent way, doesn’t it?). Diversity is the key, as it always has been in the arts. You can go back hundreds of years; classical composers earned incomes through working under patronage, through teaching, plus performing, and that seems to be similar today, with a few modern substitutions of course.

 

Tell that special moment you discovered music.
I think my love of music really came from being around family events and my uncles getting the guitars out and everyone singing American Pie and Beatles songs together. How cool is that?

 

State your best song and the reason.
My latest release, Looking For This – and the reason… I want you to stream it. 

 

Discuss the difference between recording in a professional studio and a home studio.
I think the difference in sound quality is becoming more and more irrelevant, the main advantage a professional studio has is in the personnel – assuming you’re working with a producer who can bring the song to another level not only sonically, but also creatively.

 

Discuss your interaction with your fans.
I’m working on building my email list more and more so I can foster a direct to fan approach – jumping on the latest social networking platforms and being good at every new thing that comes along is unrealistic and ultimately unsustainable, and when it comes to reaching/interacting with fans it can become a costly exercise, which is how many platforms are designed.

 

Tell us how you create the time to promote your music online.
Outsource as much as I can, wherever it makes sense to. It can be tough to find the sweet spot between saving money doing something yourself (i.e. pitching to blogs, playlists, music video editing) and paying someone who does that all day every day, and will do a far superior job. There are other factors to consider such as how much you value your time, which come into play too. I try to be efficient in general with how I live my life which frees up time for musical pursuits – would I accept $4 as payment to spend half an hour browsing a supermarket picking out somebody’s groceries from the supermarket and driving it to their house? Of course not – my time is worth more than that. So when it comes to groceries, I spend that hour making music and happily pay a $4 premium for it to be delivered to me and I can duck out of my home studio for five minutes to put them in the fridge. Things like that free up time for music. When it comes to promoting specifically, good planning is key. Leaving everything to the last minute can be tiresome and a total fun (and energy) drainer.

 

State the tools you know can be of help to a musician.
Sites like SoundBetter for production resources that allow artists to connect with producers they may not have heard of (or been able to reach) previously are pretty cool. As is being able to find session musicians in a similar way.

 

Elaborate on the song.
There are no super deep metaphors so people will probably get an immediate feeling of what it’s all about on their first listen.
Production-wise, it was important to keep it simple, catchy, and firmly in the pop realm. Equally, retaining indie production aesthetics that reflect character and warmth is super-important too. There’s a lot to like about Top 40 pop songs and writing – but it’s really not who I am as an artist, or what I’m trying to be, so that informs a lot of the production choices.

 

Elaborate on your artist’s name and the title of the album.
Lorne was what my Dad wanted to call me – my actual name is Matt. When I told him I was thinking of writing music for this solo project under that name he said it came from an old country and western TV show he used to watch, and there was someone called Lorne Vincent on the show, or maybe they were just called Lorne, I’m really not too sure. Looking For This became the single title due to it being the most recognizable lyric from the song that wasn’t already the name of another hundred songs…

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