Creating a spectacular music video with a memorable song that the audience will enjoy requires planning and setting the right goals.
Creating a spectacular music video
Making the best music video is not about planning a high budget production, but the creativity and concept behind making it. You can make something out of nothing with creativity. Good music videos make it easier for artists to market their music.
Ensure to get it right in all ramifications and not just a catchy song with a poor video or a stunning video with an awful song. It should always be a great song with a great music video.
This is showbiz and you are spending money so you do not have to go for something less. You need to record in the best studio that is affordable or work with the best producer you know.
Creating a spectacular music video
Apply the same strategy when planning to make a music video by working with a good video director that will make a top-notch video for you. Research before spending and always go for the best.
It seems nobody is noting the relevant aspect of the visual again, as most artists are releasing a countless amount of songs.
Let us use Late Michael Jackson’s song entitled ‘Thriller’ as an example. The video of ‘Thriller’ is rich in suspense and horror and it can either compel the audience to watch from the beginning to the end or terrify them in such a way it will scare them and they cannot watch without fear but it is memorable.
The song is melodious. The beat is entertaining while he entices with notable dance moves despite the horrific scenes, so in the long run, the audience will have a great video to discuss.
This is a noble example of creating a stunning video and a memorable song. A good music video must captivate the audience within a few minutes.
Artists should ground their audio and visual production on creativity and originality. Write an interesting script or powerful storyline that will keep the audience in suspense or creating a question for them and making it complex for them to find the answer in the video. Perceive the audience or listeners as desperate researchers looking for extraordinary videos and pleasant songs.
As an entertainer, you might thrill your audience with remarkable dance steps or create a terrific storyline that will hook the audience.
A great music video must have something unique that the audience will wish to watch more than a time.
A great video might be rich in choreography, art, colourful background, sharp pictures, or terrific graphics as long as it is entertaining and appealing.
Generating the right idea, writing a good storyline, and relating it to the lyrics of the songs can suggest the right direction for the video.
Avoid making an old video in a new era or talking too much or a long dialogue at the start of a video when the duration of the video is within five minutes or lesser.
Identify your audience by age and location to know the visual that will appeal to them.
Bad graphics, blur pictures, poor background, and terrible sound can depreciate a video.
A great video must be sharp and well produced. The sound must be clear and audible.
A good video camera will capture a rural location so it will still appeal to the audience, so it is sometimes not about the location but the video camera.
Ensure excellent colour grading of the video. Work with a good makeup artist and a good choreographer. Use beautiful costumes that will enhance the visual and choose colours that will appeal to the audience at a glance.
Just as an artist is looking for a good music producer also applies to looking for a good music director.
With a great video and a catchy song, plugging your music video to music channels won’t be a waste of money because you will know you have something extraordinary to offer. You will also have the confidence in sharing your video on YouTube, Broadtube Play, Vimeo, Dailymotion, and other online outlets.
Avoid a situation where a scene would not display in full on the screen.
Ensure there is enough lighting and the scenes are not too dark to watch.
Humour is another way of engaging the audience by making a funny music video that will make them laugh.
Playing live and filming is less appealing because the audience are looking forward to something thrilling that will put them in suspense.
Everything lies in the creativity and professionalism of the music director producing the music video. Go for an excellent music director that can make something out of nothing.